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Archive for August, 2009

Editing Your Site with WordPress part 1

Tuesday, August 18th, 2009

Wordpress is wonderful for many reasons.  One of which, is that it is just so darn easy to make simple updates to your website.  That said, a first timer can be a little overwhelmed as to where to start.   This tutorial assumes that your site is already set up and designed, and you’re in there to make some edits or add a blog post.  Since WordPress is constantly updating it’s software, the pics in this tutorial are likely to look slightly different than what you see before you on your screen.

Adding a Blog Post

Note: Posts and Pages are edited and created the same.  You’ll use a page for permanent information about your site.  You’ll use a post as a less than permanent page, a news article, or maybe a piece of writing you want on the site.

  1. Log in to your site.  Not the homepage, but the administration area.  Usually it’s something like http://mysite.com/wordpress/wp-admin.  Your designer should have provided you with a link and an username / password combo.
  2. Once you’ve logged in, the first page you’re presented with is the Dashboard.  The Dashboard has a nice overview of information regarding your site.  Ignore most of it at this point.  The important stuff is all located on the left sidebar.  To find out more about the items in that sidebar, go to http://codex.wordpress.org/Administration_Panels. Let’s get to adding a post.
  3. Adding a post will update the blog portion of your site with a new post.  How this displays on your site will depend on how your site is set up. Begin in the left sidebar and go to Post > Add New.  If Add New is not displayed, click on Posts and it will drop down to allow more options.  There is a video on how to do this here: http://www.napfish.ca/tutorials/wordpress/wp-post.html.  This short video will also show you how to add your post title, some basic content, and then publish it.
  4. You’re probably going to want to do more than just add a title and a sentence, so we’ll begin here by going over a few more of the features.  fig. 1_1
    (1) These buttons are to add an image (see more about adding images here), a video, music, media (such as a PDF).
    (2) The buttons to the left of this are standard word processing formatting buttons (bold, italic, left align, etc..). This is to add an “add more” link which enables you to show a portion of information and hiding the rest. Left of the “add more” link button is the “link” and “unlink” buttons. Select a portion of text you want to link, then click on the button with the chain icon (the link button). Insert the URL (web page address) for the page you want to link to. The target should be a new window if it’s a URL outside of your site, and in the same window if it’s a URL within your site. Add a title for search engines and accessibility if you’d link in the bottom field.
    (3) This is the “Show Kitchen Sink” button which makes the second row of buttons visible/invisible.
    (4) Add an image, a slide show, or a image list with the NextGen Gallery Plugin (if installed).  More about adding NextGen slide shows and images here.
    (5)  Choose between editing in the Visual Editor, or in the HTML mode.  In most cases you’ll use the Visual Editor, but if you need to add a piece of code such as a google map, paypal button, weather sticker, switch to the HTML mode.  Keep in mind that sometime returning to the Visual Editor on that page will chop portions of your HTML code.  You may need to re-paste that code each time you edit that page with the code in it.  It may be better to add the code to a template file if this is the case. Ask your designer about doing this.
  5. Here are some other great features.
    fig. 1_2

    (1) Use this pull down to format text as a heading or as paragraph.  Paragraph should be used for all copy and heading should be used for titles.  Only use one “Heading 1″ per page.  In some cases, your page title will be set as “Heading 1″.  This will be the case if the page title appears in the content, not just in the navigation.  It’s OK to use “Heading 2″ or “Heading 3″ more than once.  In using these tags to organize your content, remember they are set up in a hierarchy.
    (2) When you create documents in MS Word, the software throws in a bunch of garbage code that you don’t want to go into the page. The “paste as text” and “paste from word” will strip most of this garbage code out before it’s inserted into the page or post.  If you switch to HTML mode, you’ll see something like this:  <p class=”MSNormal”><font size=”4″>My Test</font></p>.  Click the button, paste your text into the input field, than hit the insert button.  Click over to the HTML tab to make sure nothing funny slipped by.  If you still see garbage code, you can paste your text into Notepad (TextEdit for Mac), then copy it back out, and into your WordPress document.  NotePad (TextEdit for Mac) will need to be set to “plain text” for this to work properly.  If you have several links embedded in your MS Word document, you can copy into Dreamweaver’s Design View, switching to Code View, and then pasting it into WordPress’ HTML view.  That should retain the links and formatting.
    (3) If your halfway through updating your post or page, but noticed the toast was burning downstairs, you can set the visibility to Private, and Update the Post. This will save it, but not publish it to the site.  Once you’ve cleared the smoke in your kitchen, you can finish your document, and set the visibility to public.  You’re also able to password protect your post here.
    (4) You can add tags to your document here.  Think of them as keywords.  You can then later sort by these tags to find your document once it’s lost in the hundreds of blog posts you’ve published.
    (5) Categories are another way of organizing your posts.  You can then choose to only display certain categories on a page, search by category, and so forth.  Organize now, so you can save yourself time later!
  6. That pretty much sums up the majority of the page and post editing features that you’re most likely to use.  Go ahead and hit the publish button (just above the Post Tags) or Update Post if you’re editing an existing document, and you’re live!  Wordpress will automatically update the navigation and links in your site.  You can find additional information about the post page and writing posts here.

Adding a Page

Adding a page to your website is very much the same as adding a post.  Here are the minor differences in features.

  1. To begin with, go to the Pages drop down in the left sidebar and choose either Add New or Edit.  If you’ve choosen, Edit, select the page you want to edit from the menu.
  2. You’ll notice the page looks almost identical to the Post Editing page.
    fig. 1_3

    (1) You can change the URL for your page here.  Don’t add any special characters like ?#$%” as that’s not allowed for URL’s.  Normally you don’t need to change this, but you may want to add some extra keywords into your page URL for search engines.  Also, if you have a folder on the server with the same name as your page, then you may get the folder contents displayed instead of your page.
    (2) The Attributes Panel
    Parent – You can select a parent for your page to keep the navigation form getting too long, or just to organize your content.  For example, you may want to put a page called “Hosting Plans” under a parent page called “Services”.  Also, maybe “Hosting Plans” is already under “Services”, but you want to move it under a new page your just created called “All About Hosting”.  Once your page has been updated, WordPress automatically updates the navigation to adjust for the change you made here.
    Template – On sites that have different page layouts for different pages, or different sidebars, you can select which layout you want to use for your page here.
    Order – This is the order of the navigation. For example, I’ll put the home page at 0, the about page at 10, a services page at 20 and the contact page at 90 (since the contact page is usually the last in the navigation).  That way, later if I decide I want a new page called products, I can give it an order number of 15 and it will appear between about and services.
    (3) Page Revisions – So maybe the new content you added was not such an improvement to the site.  Maybe some of the code you pasted into the HTML view broke the whole page layout.  Do not fear, there’s no need to call your web designer, just select the last good copy of your page from the page revisions menu and you’re back to where you were.  Phew, disaster averted!

  3. As you scroll down the Page Edit screen you’ll see some other windows in the center column.  You can enable or disable comments in the discussion window.  If you have an SEO plugin installed (we recommend the SEO Nova plugin) then you can add your page title, meta keywords, and meta description there.

This definitely not all you need to know about page and post updating, but it should be enough information to have you well on your way.  
This document should at least provide for a reminder of those features that your web designer went over with you a month or two ago, but now you don’t remember so well.  Where did those notes I took go to?  Here you are, those notes you were supposed to take instead of doodling, saved online for your site updating pleasure! Best of luck out there!

I have a website, now what?

Wednesday, August 12th, 2009

So you finally decided it’s time for your business to have a website!  You have a look and feel decided upon, purchased your URL, spent hours writing content and found the perfect designer to make it all happen.  Once your site is built and online you’re done, right?  Wrong!
Unfortunately, this is only the first step in having a successful website.  People need to be able to find you, easily.  Your job now is to manage your website and continually market it on the internet, which is a constantly changing environment.  The good news is, now there are all kinds of tools/programs to help you with this.  Google Analytics, Twitter, Stumble Upon, Facebook as well as great internet resources and blogs. I ran across a great one, DoshDosh.  It’s chocked full of useful information on how to use the above social networking sites as well as other ways to market your business on the internet.  We also use a great SEO copywriter, Erika Napoletano at Red Head Writing.  She can write you copy so it’s spot on for keywords, helping you get organic results.
So spend a little time each day monitoring the traffic on your site and getting your URL out there.  Your time spent learning about this environment will not be wasted!