- On-page Optimization: This refers to the meta data, title tags and alt attributes within the code of the site. This is one of the most basic but important components of SEO.
- Content and Keywords: Using content and keywords effectively is one of the most important ranking factors.
- Link analysis and building: Links within your site, out of your site and back into your site are important in how your site ranks with search engines and is an ongoing effort.
- Results tracking: Installing tracking code on your site will help you understand the effectiveness of your efforts.
- Social Media –Should Social Media be a part of your internet marketing plan and if so, which are the best tools to manage it and use it effectively.
- SEO Tools -There are a variety of tools that look at the structure, code and other technical details that help you know if your site is being indexed properly by the search engines.
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