• On-page Optimization:  This refers to the meta data, title tags and alt attributes within the code of the site.     This is one of the most basic but important components of SEO.
  • Content and Keywords:  Using content and keywords effectively is one of the most important ranking factors.
  • Link analysis and building:  Links within your site, out of your site and back into your site are important in how your site ranks with search engines and is an ongoing effort.
  • Results tracking:  Installing tracking code on your site will help you understand the effectiveness of your efforts.
  • Social Media  -Should Social Media be a part of your internet marketing plan and if so, which are the best tools to manage it and use it effectively.
  • SEO Tools  -There are a variety of tools that look at the structure, code and other technical details that help you know if your site is being indexed properly by the search engines.