The owners of the Victorian Inn contacted Visual Adventures because they wanted a new look and feel for their site, more functionality, more hits and higher conversion rates. Visual Adventures created a design that would attract a wide variety of people and have an inviting feel. Part of selling a hotel in Ouray is selling Ouray itself, which is not hard to do considering the beauty and charm of the area as well as the wide variety of activities. From almost anywhere in town, the views are breathtaking. Jason was able to provide beautiful photography from his days of living in Ouray, Co.
The Design and Development
For this project we were replacing a Joomla based site with a WordPress site. The client wanted a site that was easier to update and maintain along with additional functionality. WordPress fit the bill for both. The site links to an online booking engine which enables guests to book online at their convenience. We also added an events calendar that the client can update and link to blog posts to keep viewers up to date on what’s happening in town.
To ensure the clients search marketing/SEO goals would be met Lisa has been involved in the design as well as the development. Data from Google Analytics and Web Master tools was analyzed prior to the site going live and any errors or issues in Google were corrected. Lisa’s work seems to be paying off already as the site is rising up google’s rankings and increasing in hits.
The Ouray Victorian Inn has ice climber friendly rooms and has discounts for Ice Park Members. Be sure to check out their Facebook page for other seasonal discounts.
The live website can be viewed at http://victorianinnouray.com.