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Posts Tagged ‘seo’

On-Page Optimization – One Piece of the SEO Pie

Thursday, August 11th, 2011

Getting Found

While I understand that it’s nearly impossible to keep up with all the changes in SEO, especially if you are trying to run your own business, doing a few small things can make a big difference.  Although we believe in a holistic approach to SEO, which means you get the best results by integrating the latest trends into the design, navigation and code, basic on-page optimization one of the easiest things you can do to help your site get get found by Google and other search engines.
That being said, to help  clients with this effort Visual Adventures has put together a basic package that would include the following:

  • Google Analytics
  • Page Titles
  • Heading Tags
  • Alt Attributes
  • Internal Links
  • Site Map
  • Social Media Icons (google+, FB, twitter)

This package would run around $250-$500, depending on how many pages there are in the site and a few other factors.    Here are some examples of some additional things we could provide:

  • Identify landing pages and check for key word usage within site
  • Sign up for google places
  • Add appropriate site maps
  • Overview navigation and general usability and URL structure
  • Submit site for a crawl using the SEO MOZ crawl tool to determine errors

If you would like more information on Search, check out the Visual Adventures Facebook page.  We post tips there pretty frequently.
Give Lisa a call at (928)699.1061 or email if your interested in learning more about how we can help you be found.

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Organic SEO

Friday, August 13th, 2010

Holistic Search Strategies

We believe in a holistic approach to search engine optimization. This begins with determining the individual goals for your business, then developing a strategy that starts with the design and is integrated into the entire web development process.  Our strategies include the basics such as on-page optimization, content and keyword usage,  good navigation and clear user interface but we also help you establish your brand in google, give recommendations on social media integration and more.

Our websites play well with search engines

Defining your brand and conveying that messing through your website will do you no good if your audience can’t find you, but what really matters are conversions.  Are the hits to your website converting to new customers and more sales?  No?  Well, we can help with that and here is how:

  • On-page Optimization: This refers to the meta data, title tags and alt attributes within the code of the site.   This is one of the most basic but important components of SEO.
  • Content and Keywords: Using content and keywords effectively is one of the most important ranking factors.
  • Link analysis and building: Links within your site, out of your site and back into your site are important in how your site ranks with search engines and is an ongoing effort.
  • Results tracking: Installing tracking code on your site will help you understand the effectiveness of your efforts.
  • Social Media –Should Social Media be a part of your internet marketing plan and if so, which are the best tools to manage it and use it effectively.
  • SEO Tools -There are a variety of tools that look at the structure, code and other technical details that help you know if your site is being indexed properly by the search engines.

Website Audit and Recommendations

If you already have a website, but are not happy with it’s performance we can perform a detailed audit and give you recommendations on how to improve your sites conversion rate.  And if you have us do the work, we refund the cost of the audit.

Email us or give us a call at 928.699.1061 We’d love to discuss how you could grow your online reach and find customers in places you never thought to look!

Explore our web design services.

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I have a website, now what?

Wednesday, August 12th, 2009

So you finally decided it’s time for your business to have a website!  You have a look and feel decided upon, purchased your URL, spent hours writing content and found the perfect designer to make it all happen.  Once your site is built and online you’re done, right?  Wrong!
Unfortunately, this is only the first step in having a successful website.  People need to be able to find you, easily.  Your job now is to manage your website and continually market it on the internet, which is a constantly changing environment.  The good news is, now there are all kinds of tools/programs to help you with this.  Google Analytics, Twitter, Stumble Upon, Facebook as well as great internet resources and blogs. I ran across a great one, DoshDosh.  It’s chocked full of useful information on how to use the above social networking sites as well as other ways to market your business on the internet.  We also use a great SEO copywriter, Erika Napoletano at Red Head Writing.  She can write you copy so it’s spot on for keywords, helping you get organic results.
So spend a little time each day monitoring the traffic on your site and getting your URL out there.  Your time spent learning about this environment will not be wasted!

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SEO and Links

Thursday, December 11th, 2008

SEO (Search Engine Optimization) is the talk of the town these days. SEO essentially consists of a few attributes applied to building websites.  Here are a few things that should be considered when building a site:

  • Page titles using keywords (this goes in the HTML title tag)
  • Meta Tags for keywords and descriptions should be included in the <head> tags of your HTML page.
  • Heading tags (h1, h2, etc.. HTML tags) should be used and should have relevant keywords included in the headings.
  • A navigation system that search engines can follow.  The days of fancy navigation buttons that hop, skip, and jump are long gone.  These days, a bulleted list is the way to go.  You can then use CSS to style the navigation and make it appear lots of different ways, including drop down or fly out menu’s.
  • Linking text within your page content to other pages on your site is also helpful.
  • Your page content should also be keyword rich, yet be legible and useful to your readers.
  • Web pages should be coded with HTML (or XHTML) and CSS coding techniques should be used to style the page.  Previously, tables were used to organize content and images. Tables are much harder for search engines to follow and they are also much more difficult to make edits to.     You can check this on your web page by going “View Souce” or “View Page Source” (in Internet Explorer and Firefox you can right click on the mouse for this option) and then looking in the HTML code.  If you see a bunch of code below the <body> tag that looks like <div>, </div>, <div class=”header”> then it’s likely you site was created this way.  If you see a bunch of tags like <table>, <tr>, <td> then you are looking at code for tables.
  • Include alt text descriptions for your images.
  • Linking to other sites that have helpful and relevant content is a good thing.
  • Having other sites link to you is even more useful.  That tells the search engines that you have useful content on your web site.  Search engines also put importance on link/site popularity.
  • Creating a Robots.txt file to hide coding and pages you don’t want to have the search engines seeing is a good step to take.
  • Creating a sitemap.xml file to show search engines what pages are on your site.

Search Engine Optimization is just the begining of getting your site indexed and on top of the search results.  This is however, an important first step in getting there.

Here is an article about this topic for further reading.
The New SEO – Let’s Get Real

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To Blog or Not to Blog

Thursday, December 11th, 2008

Six Reason Every Small Business Should Blog

This is a convincing article about why to blog. At Visual Adventures, we have been building almost all of our sites lately as custom designed WordPress blog sites. For about the same amount of time it takes to create a regular website, you can have one with a content management system, a blog, photo galleries you can manage, and lots of other options available for this popular software.

In case you haven’t noticed lately, the search engines love blog articles. The majority of search results I end up on these days are blog articles. That is a huge reason alone, why you might want to consider a blog. Read the article to find out more!

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