I have a website, now what?
So you finally decided it’s time for your business to have a website! You have a look and feel decided upon, purchased your URL, spent hours writing content and found the perfect designer to make it all happen. Once your site is built and online you’re done, right? Wrong!
Unfortunately, this is only the first step in having a successful website. People need to be able to find you, easily. Your job now is to manage your website and continually market it on the internet, which is a constantly changing environment. The good news is, now there are all kinds of tools/programs to help you with this. Google Analytics, Twitter, Stumble Upon, Facebook as well as great internet resources and blogs. I ran across a great one, DoshDosh. It’s chocked full of useful information on how to use the above social networking sites as well as other ways to market your business on the internet. We also use a great SEO copywriter, Erika Napoletano at Red Head Writing. She can write you copy so it’s spot on for keywords, helping you get organic results.
So spend a little time each day monitoring the traffic on your site and getting your URL out there. Your time spent learning about this environment will not be wasted!