I have a website, now what?
So you finally decided it’s time for your business to have a website! Â You have a look and feel decided upon, purchased your URL, spent hours writing content and found the perfect designer to make it all happen. Â Once your site is built and online you’re done, right? Â Wrong!
Unfortunately, this is only the first step in having a successful website. Â People need to be able to find you, easily. Â Your job now is to manage your website and continually market it on the internet, which is a constantly changing environment. Â The good news is, now there are all kinds of tools/programs to help you with this. Â Google Analytics, Twitter, Stumble Upon, Facebook as well as great internet resources and blogs. I ran across a great one, DoshDosh. Â It’s chocked full of useful information on how to use the above social networking sites as well as other ways to market your business on the internet. Â We also use a great SEO copywriter, Erika Napoletano at Red Head Writing. Â She can write you copy so it’s spot on for keywords, helping you get organic results.
So spend a little time each day monitoring the traffic on your site and getting your URL out there. Â Your time spent learning about this environment will not be wasted!